Online Impulse Buying and Product Involvement
نویسنده
چکیده
Do consumers behavior different on the Internet from other marketing channels? This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer peripherals, on the other hand, higher impulsive buying tendency and higher product involvement are positively associated with higher impulse buying online, but not in-store shopping.
منابع مشابه
Impulse Purchase Varied by Products and Marketing Channels
This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer peripherals, on the other hand, higher impulsive buying tendency and higher pro...
متن کاملThree Ways to Convert Browsing into Impulse Buying: Website Streamline and Decoration
Online stores spring up everywhere and their store display changes more agilely than the brick-andmortar ones. The webpage aesthetics in online stores, similar to in-store atmospherics in brick-andmortar stores, are significant to consumer impulse buying, yet has received very limited attention from researchers. This paper reports three empirical studies that examine how webpage aesthetic compo...
متن کاملAn Empirical Study of Impulse Buying Behavior in Online Bookstores
Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
متن کاملMotivation for online impulse buying: A two-factor theory perspective
Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that eretailers can use to either arouse consumers’ desire or decrease their self-control to ...
متن کاملAbstract: With the advent of technology and increased use of Internet, we have seen the growth of online shopping increasing t
With the advent of technology and increased use of Internet, we have seen the growth of online shopping increasing throughout the years. This phenomenon has given rise to impulse purchasing behaviour online which is an area that has not been thoroughly studied by marketing researchers. This paper provides insights into consumers’ buying behaviours, both planned and impulse and in both tradition...
متن کامل